Primus Temporary Housing asked me to create a digital marketing strategy with the purpose of increasing brand recognition and credibility.
PRIMUS Temporary Housing provides emergency housing, temporary residential housing and handling for living expenses (ALE) coverage to families who have faced disaster.
So I Did...and it worked.
Since Primus' Target Audience consists of policyholders and adjustors, the strategy consisted of creating a Facebook page, improving current client relationships with personalized Holiday e-mails and posting content relevant and useful to our clientele.
In 1 month, the page had over 125 likes, 2,000 page views, an average of 400 people reached with each post, 20 visitors to Primus' website and a handful of new claims because of it all. The page continues to grow in popularity, achieving Primus' goal of becoming a source for useful information and articles, as well as creating an engaging online presence.
Then, I created a holiday e-card which included an invite to "like" us on facebook.
And invite them we did. We sent it to current and past clients, and in the days following the release of the e-card, we gained 68% more followers than we had gained the week before. A few days later, our "Happy New Year" post became our most viewed post yet with over 400 people reached. And the post after that? Over 560 views.
The page continues to grow, and so does business.
another happy client.